User Experience

Sunday, 05 January 2020 04:55

Does Your Business Need a Rebrand?

How long ago did you start your design business or side gig? Three months? Three years? And how long has it been since you evaluated your business since then? The better you understand the business, the more easily you can design a website and shape a brand identity around it for them. But I’m willing to bet you haven’t spent much time doing the same for your own business. I know the last thing you want to do is to take time away from revenue-generating work to evaluate your business and potentially rebrand it. However, what if a rebrand could bring you better work, better quality of clients, and better pay? There’s a reason why you put so much care into designing a website that perfectly aligns with a company’s mission and personality. You should do the same for your own.

Published in Business

Sunday, 05 January 2020 04:42

How to Stop SEO Disasters

Now after many weeks and months of preparations, you are ready to go; you’ve done everything that you needed to do to make sure that the design and development of the new site has been put together perfectly and you are happy to move forward. So you press the launch button, because that’s how it works, right? You sit back and congratulate yourself and your colleagues on relaunching the new website successfully… only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal. But after days, weeks and months, the traffic doesn’t recover, and panic sets in…

Published in Design

Sunday, 05 January 2020 03:24

15 Critical Website Fixes For Mobile

Now Your target market has gone mobile. Mobile users spend up to 12% of their time browsing on their device, which works out to 87 hours a month or 1,044 hours a year spent on their phone; 90% of that time is spent using mobile apps. Which is why having a mobile app can be so valuable for your business. No wonder everyone seems to be jumping on the bandwagon. Even 67% of small businesses now have a mobile app. The problem is, many apps are just awful extensions of already bad websites. While you might feel the urge to dive straight into developing your own and racing it to the market, it’s a huge mistake. Mobile apps are a gateway to your site. So trying to implement them without some critical website optimization can directly impact the amount of time and money it takes to create the app.

Published in Design

Sunday, 05 January 2020 03:05

Learnability in UX Design

Building a learnable website is much tougher than it sounds. One thinks one’s design is clear and comprehensible; however, a design that might be obvious for you, might be perceived totally different by a user with a different set of experiences. Therefore, the goal is to design a clear user path that visitors can quickly pick up and understand. Learnability has a strong correlation with usability. It is vital for users to quickly understand the layout and purpose of an application. Especially for web applications, providing an easy to learn interface is important. It is much more convenient to design an easy to understand mobile app compared with a web application; a mobile screen just doesn’t allow to provide a complex interface or let the user accomplish difficult tasks. The speed of adoption is not the only criteria why learnability matters. A website that looks familiar and provides an understandable interface will result in a lower bounce rate. This is especially useful for websites that try to boost their conversion rate. A complex design scares users and they will resort to other tools that provide a clear interface. In the end, the goal of every website is to convert an occasional user into a repeated user and engage the user for interaction.

Published in Design

Sunday, 29 December 2019 16:26

11 Secrets of Actionable UX

Designers and developers working on their projects, have a lot of questions: What do our users expect to see on this screen? How are users supposed to interact with our product? What should our onboarding feel like? These questions are commonly asked during product development. Every team wants to reduce the risk of incorrect design decisions and as the complexity of products increases, the digital product design industry puts usability practitioners in high demand. Usability practitioners are people who help product teams make informed decisions. In most organizations, the primary role of usability experts is design validation—making sure that a product is usable. But many usability practitioners (particularly those who are new to the field) complain that product teams don’t act on their research results. While this could be due to many different issues, most often it is due to poor usability reports; if product teams have trouble understanding findings, or don’t know what to do with the findings, they’ll simply ignore them. That’s why it so important to make reports actionable. In this article, we’ll share eleven tips that help usability practitioners to reach this goal.

Published in Design

Sunday, 29 December 2019 15:54

3 Tips for an Effective User Flow

Purpose of almost every web design is to entice customers into buying your products, or subscribing to your services. However, your website can’t accomplish that goal without providing a superior user experience, which is largely defined by a great user flow. User flow refers to a series of steps that will help your prospects interact with your website without any distractions or hindrances. Thus, it improves your conversion funnel and reduces the bounce rate. The better the user flow is, the higher the sales conversions will be. However, designing a great user flow is easier said than done. It is a complicated process that involves creating and evaluating different stages. However, if you keep a few things in mind, you can enable a superior user flow quickly.

Published in Design

Saturday, 10 September 2016 17:49

3 Ways a Keyboard Can Enhance Mobile UX

User experience should be the number-one priority for mobile developers. Really successful mobile experiences are not compromised, stripped-down versions of their desktop counterparts — they’re better than the experience on a desktop computer. Successful mobile developers “go mobile” first to create an engaging, satisfying user experience, and a large part of a great UX is making the user’s attempts to communicate as effortless as possible. Realistically, user interfaces can make or break a business, and with our increased focus on mobile technology, the user experience of mobile apps is more important to a company’s bottom-line than ever before. Consider the disastrous effect the subpar user experience of Facebook’s mobile app had on the company’s stock price versus the increasing success of Path following the positive user response to its app’s interface.

Published in Design